Choosing the type of paper for your brochure is of high importance, since the brochure look and its resistance will depend on the type of paper. Generally, people judge a brochure from its quality of paper, texture, and the way ink looks on it. Besides, brochures are pieces that potential and existing customers hold in their hands, and for this reason they should be printed on resistant paper. Otherwise, brochures will get damaged easily.
There are two types of paper that are commonly used for brochures: offset paper and newsprint. Below you will find a description of the characteristics and advantages of each type according to the different types of brochure –flyer, bifold and trifold. Remember to select the type according to the company’s needs.
This is the name of the paper used for offset printing. This type of paper may or may not have a finish. Resistance, durability and easy unfolding are characteristic of offset paper. This paper is just perfect to print double-sided. It’s used for the printing of books, CD and DVD booklets, and flyers, among other graphic pieces. Into this category, we find some subtypes that are commonly used to print brochures:
Gloss or matte text paper
This is the most common type of paper for printing bifolds and trifolds because its quality allows making the best of a brochure design. This type of paper is coated by a clay layer or stucco (a mixture of different minerals and chemicals) used to give a smooth surface. Thanks to this treatment paper is more resistant, and damage and image distortion is avoided.
This type of paper is generally used for brochures, magazines and catalogs because they allow high quality image resolution. As bifolds and trifolds are elements that should represent a company, using gloss text or matte text is the best thing to do to give your brochure high-quality legibility and photograph and illustration definition. Apart from this, this type pf paper is convenient because of its long-lasting durability and its flexibility, which is very important for brochures as they will be continuously unfolded and consulted.
As we said in the previous lines, this type of paper enjoys a finish and coating. There is a gloss-coated text paper and matte-coated text paper. The former has a gloss finish that gives the paper the ideal surface to highlight a brochure colors, and has a very soft texture. This type of paper is highly used because it provides an excellent appearance and long-lasting durability at a reasonable cost. The gloss makes colors more vibrating. This effect depends not only on the finish but also on the type of paper.
Matte-coated text paper, on the other hand, allows high-quality image definition. Compared with paper with no coating, this type of paper highlights better image colors and shapes. And, unlike gloss-coated text paper, colors are not too vibrating. However, thanks to the clear image definition and elegant style that matte-coated text paper brochures offer, this paper is also ideal for printing bifolds and trifolds.
Paper with no coating
This type of offset paper is much more economical than coated paper, being its more advantageous characteristic. Although this type of paper is not as elegant as the other and doesn’t highlight colors and images, it is good paper. It’s ideal for printing quality brochures at a low cost. It’s especially used for flyers, and can be also used for bifolds and trifolds.
This is an economical and low-quality type of paper without coating that is generally used for newspaper and flyers. Because of its low cost, it’s ideal for printing material intended for mass distribution. This type of paper is known to have a short life because it’s very fragile and gets damaged easily in time. This is why it is used for newspapers and flyers, as they are pieces that are supposed to have a short life. In spite of being a low quality type of paper, a clear, good and striking design can make flyers very attractive, capable of drawing the attention of great amounts of people.
These are the most important types of paper used for printing brochures. You together with your designer and printer can choose the type of paper –offset or newsprint– that is more convenient for you according to your company’s promotional needs. We can also mention the use of glossy covers as another alternative:
This is thick and weighty cardboard which enjoys a coating that provides a soft surface. Its finish brings excellent conditions for the printing. Images can reach high-quality definition on this type of cardboard. Because of being very resistant and durable, this type of material is ideal for printing high-quality postcards and brochures. Generally, this type of paper is more expensive, but it’s an excellent option to carry out bifolds and trifolds campaigns whose aim is to position your company in the marketplace.
There are covers with glossy and matte finishes. In general, gloss-coated covers have a stuccoed finish on one of its sides, generating a very attractive appearance. Images are highlighted and colors stand out. A brochure made of this type of cover will have great impact on the public and will invite them to read it and keep it. It will also make a company look highly professional. Matte covers are also a good option for brochures. Apart from this, they are more economical and attractive. Any of these covers is also a good alternative to create highly special brochures, creating great commercial impact.
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