Before printing the complete brochure print run you need, it’s necessary to consider specific aspects of brochures. By doing this, you will ensure an excellent brochure impression that will highlight your company’s quality and professionalism. We are aware that the complete development process of a brochure is a complex job that involves the work of professional designers. Whether you need an apparently simple flyer, a bifold or a trifold, only a specialist will be able to make the most of the advantages that these marketing tools offer. Apart from planning the most accurate design for a company and its target, designers also know everything they need to know about the printing process. Some reliable printers may provide some advice on what is needed when printing a brochure.
Firstly, it’s necessary to consider from the very beginning the type of paper that will be used and its weight, since the brochure final look and folds will depend on the paper texture, thickness and gloss. Choosing the type of paper is a fundamental step that shouldn’t be left for the last moment. A design and the selected colors may vary greatly according to the type of paper used (newsprint or glossy or matte text). The type of folds may also change, considering that each type of paper is different in thickness. In order to choose the best paper is important to consider the budget available and the type of campaign that you want to carry out. In the case of a massive campaign that involves low investment a budget type of paper may be appropriate. On the other hand, in the case of a more restricted promotional campaign, a better quality paper can be used.
Apart from this, it’s important to determine from the very beginning the brochure format and folds, since shapes, cuts and sizes different from the conventional ones imply a special printer that has the necessary equipment to print a brochure with these characteristics. Besides, an original brochure implies bigger investments. When choosing the brochure format, it’s important to consider the way the brochures will be distributed, to ensure that it will be possible to send them via mail or to present them in an exhibition. It’s also important to consider the colors that are going to be used to make sure the printer chosen will have these colors. It’s possible to determine the printer that will carry out the printing job and the time frame for completing it during the first phase of the design. To do this, it’s important to consider the type of paper necessary, the quantity of brochures to be printed, the format, the cuts, and the colors.
Last but not least, once the design has been completed it’s important to consider the design cutlines and bleeds –two important aspects that should be taken in mind to cut the designs correctly once it’s been printed. Cutlines are lines that determine where to cut the design, and bleeds are a few inch extensions of the design outwards to avoid loosing part of the image when cutting a great amount of paper at the same time. By taking all this into consideration, the brochure printing job –whether they are flyers, bifolds or trifolds– will be a complete success.
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