Brochures can be folded in different ways. Unlike flyers, bifolds and trifolds are usually folded. As the word itself suggests, bifolds are generally folded in half like books. However, bifolds can also be folded differently, according to the designer’s creativity: they can be folded diagonally, in two –not in half–, vertically or horizontally.
Trifolds are folded in three superimposing the panels in different ways. Generally, paper is folded as a roll, giving as a result a closed brochure. This conventional format –whether vertical or horizontal– is very comfortable since it can be distributed easily, by hand or mail, avoiding any damage or its unfolding. But the graphic designer can give free rein to his imagination and suggest new ways to fold a trifold, designing each panel in relation to the rest and the whole. Paper can be folded with a z-fold, a barrel fold with carvings.
Z-fold trifolds are very eye-catching and tempt readers to unfold the brochure, read it and get to know the company. This type of brochure allows playing with the design throughout the whole sheet. Brochures can be also folded forming a portal with two panels. The panels are parallel to one another and cover a bigger panel over which the two panels meet. Usually these brochures are made in big sizes. They are very uncommon, and, for this reason, they have great commercial impact. These characteristics make brochures a quite useful tool to introduce a company to the public. According to each designer’s originality, different types of folds can be created. The only important point is to make sure that the trifold is compact so that it can be distributed easily, conserving the brochure’s quality. Those trifolds that are folded unconventionally draw the attention of the public immediately. As a matter of fact, the more original a trifold is the more people will remember its contents. And, for this reason, it will probably boost a company’s sales. As regards trifolds folded in unconventional ways, it’s important to make sure they are easily movable.
Apart from this, paper can be cut in different ways. Right-angled cuts, made by guillotine, are the most common ways of cutting paper. Irregular cuts with specific shapes can also be made. For this, special paper cut machinery to cut the paper and carvings are needed, which means higher prices.
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